INSEE Ilakkaya

INSEE Cement Trade Loyalty Program

Rewarding and recognizing our dealer network

A Thank You for Your Loyalty, and a Promise to Grow Together

Ilakkaya by INSEE Cement is an exclusive trade loyalty program that recognizes and rewards our island-wide dealership network, while also building new trade relationships and strengthening existing ones.

Ready… Aim… Retail!

Translating into ‘target’, Ilakkaya identifies channel partner needs, personalizes growth targets, recognizes and rewards target achievements, while also successfully meeting ours.

All dealers purchasing our two leading retail products INSEE SANSTHA and INSEE MAHAWELI MARINE from INSEE Distributors are eligible for the loyalty program. Points are rewarded based on redistribution sales numbers under Four Dealer Categories:


Gold Plus


Platinum Plus

These points are then converted into an equivalent LKR value, and credited to each dealer’s respective INSEE Ilakkaya Bank Account held with Commercial Bank of Ceylon – our Loyalty Program Banking Partner, with fund transfers carried out monthly.

For the first time in Sri Lanka!

Ilakkaya was the first loyalty programme in Sri Lanka to launch a hybrid INSEE ILAKKAYA LOYALTY DEBIT CARD in collaboration with Commercial Bank. The Debit Loyalty Card enables INSEE Dealers to enjoy all benefits, offers and promotions available to Commercial Bank debit cardholders by redeeming their INSEE loyalty points at over 7000 merchant outlets island-wide.

Celebrating you

Dealers are encouraged all year around with special dealer promotions and targeted sales campaigns, and the annual INSEE Business Partner Awards Night, a gala dinner reception where the INSEE Cement Executive Committee personally recognizes and rewards top performing for their loyalty, value creation as well as innovative sales initiatives.

Looking for an opportunity to change you ‘Ilakkaya’, and grow alongside Sri Lanka’s foremost cement manufacturer?

Connect with us NOW!

A wide range of tests and equipment to assess fresh and hardened concrete properties

  • Specified Tests for Self-Compacting Concrete
    • Flow Table Test – BS EN 12350-5:2019
    • J-Ring Test – BS EN 12350-12:2010
    • V Funnel – BS EN 12350-09:2010
    • L Box – EN 12350
  • Slump test – BS EN 12350-2 and ASTM C143
  • Density of fresh concrete – ASTM C138
  • Air content in fresh concrete – ASTM 231
  • Concrete bleeding – ASTM 232
  • Concrete setting time – ASTM C403
  • Compressive Strength up to 180 MPa – Testing Machines (3000 & 4000KN) – Double the existing strength standards in Sri Lanka
  • NDT for Compressive Strength up to 130 MPa – Impact Rebound Hammers – Double the existing equipment capacity in Sri Lanka
  • Flexural Strength – ASTM C78 / BS EN 12390-5-2019
  • Splitting Resistance – ASTM C-496 / EN 12390-6 / EN 1338
  • Concrete Specimen Grinding Machine – BS EN 12390-2 2019/ ASTM D4543

A wide range of tests and equipment to assess and ensure your aggregate grade meets the demand and requirement of your concrete.

  • INSEE Measurement Tools
    • INSEE Blue™ – Assess clay content as key quality indicator for manufactured and natural pit sand
    • INSEE Shape™ – Assess the grain shape particles as key quality indicator for manufactured sand
  • Coarse and fine aggregate particles size distribution – ASTM C136 / C136M – 19 & BS EN 933-1
  • Relative Density and Absorption of Coarse Aggregates – ASTM C127-12
  • Aggregate Impact Value (AIV) – BS EN 1097-2:2010
  • Flakiness Index & Elongation Index – BS EN 933-3:2012
  • Soundness Test of Aggregates – SN EN 206-1
  • Aggregate Crushing Value (ACV)- BS EN 1097-2:2010
  • Los Angeles Abrasion Test – ASTM C 131-06

A range of tests to assess properties of fresh concrete that go beyond the traditional ‘slump test’, improving the quality and consistency of concrete.

  • INSEE Measurement Tools
    • INSEE Flow™
    • INSEE Heat™
    • INSEE Color™
    • INSEE ConTemp™
  • ICAR Rheometer for paste, mortar & concrete toassess pumpability, flow resistance, thickness, slump retention, admixtures compatibility
  • Grout for Pre-Stressing Tendons – BS EN 445 2007
  • Electrical Conductivity for paste & mortar
  • Cementometer™ latest microwave technology for the determination of fresh concrete water to cement w/c ratio

Advanced testing with durability indicators to optimize structural performance and extend the service life of concrete structures exposed to severe environments.

  • Rapid Chloride Permeability Test - ASTM C1202
  • Bulk Electrical Conductivity of Hardened Concrete - ASTM C1760-12
  • Specific Resistivity - RILEM TC154 - AASHTO T358
  • Concrete Carbonation - Swiss SIA 262-1/1 CEN/TS 12390-12
  • O2 Permeability - RILEM 116-PCD CEMBUREAU Method
  • Capillary Water Absorption/ Sorptivity - Swiss SIA 262/1:2013 ASTM C1585-04
  • Initial Surface Absorption (ISAT) - BS 1881 Part 5
  • Water Permeability - EN 12390-8:2000
  • Concrete Sulphate Resistance - SIA 262-1/A