Ilakkaya by INSEE Cement is an exclusive trade loyalty program that recognizes and rewards our island-wide dealership network, while also building new trade relationships and strengthening existing ones.
Translating into ‘target’, Ilakkaya identifies channel partner needs, personalizes growth targets, recognizes and rewards target achievements, while also successfully meeting ours.
All dealers purchasing our two leading retail products INSEE SANSTHA and INSEE MAHAWELI MARINE from INSEE Distributors are eligible for the loyalty program. Points are rewarded based on redistribution sales numbers under 4 Dealer Categories:
These points are then converted into an equivalent LKR value, and credited to each dealer’s respective INSEE Ilakkaya Bank Account held with Commercial Bank of Ceylon – our Loyalty Program Banking Partner, with fund transfers carried out monthly.
Ilakkaya became the first loyalty program in Sri Lanka to introduce a hybrid INSEE ILAKKAYA LOYALTY DEBIT CARD in partnership with Commercial Bank. The Debit Loyalty Card enables INSEE Dealers to enjoy all benefits, offers and promotions available to Commercial Bank debit cardholders by redeeming their INSEE loyalty points at over 7000 merchant outlets island-wide.
Dealers are encouraged all year around with special dealer promotions and targeted sales campaigns, and the annual INSEE Business Partner Awards Night, a gala dinner reception where the INSEE Cement Executive Committee personally recognizes and rewards top performing for their loyalty, value creation as well as innovative sales initiatives.
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A wide range of tests and equipment to assess fresh and hardened concrete properties
A wide range of tests and equipment to assess and ensure your aggregate grade meets the demand and requirement of your concrete.
A range of tests to assess properties of fresh concrete that go beyond the traditional ‘slump test’, improving the quality and consistency of concrete.
Advanced testing with durability indicators to optimize structural performance and extend the service life of concrete structures exposed to severe environments.